Amrutanjan – Driving Awareness Through Health & Wellness Initiatives
Amrutanjan, a trusted name in healthcare, undertook two impactful on-ground initiatives aimed at addressing key health concerns in India—menstrual hygiene awareness among adolescent girls and pain management outreach in high-footfall zones.
Covered 1,500+ schools across 5 states
Reached thousands with menstrual hygiene awareness
3–4 lakh product samples distributed in high-footfall areas
Sales uplift of 4–5 lakhs achieved through direct consumer engagement
Scope
Pain Management Awareness : To strengthen brand connect, Amrutanjan also rolled out a two-year BTL campaign in crowded public areas. Through 3–4 lakh product samplings, the activity not only educated people on effective headache and body pain relief but also led to direct conversions, with sales rising by 4–5 lakhs.
Menstrual Hygiene Education : Conducted across five states—Tamil Nadu, Jharkhand, Uttar Pradesh, Madhya Pradesh, Andhra Pradesh, and Telangana, this program focused on adolescent girls from Class 7 to Class 10. By engaging over 1,500 schools, the initiative broke taboos and empowered young girls with the knowledge to manage menstrual health with dignity and confidence.
Why It Matters
Menstrual hygiene education is vital for reducing stigma, improving school attendance, and ensuring adolescent girls’ health and confidence.
Pain management awareness helps people make informed choices about everyday health issues, while sampling builds trust through trial, strengthening long-term brand loyalty.
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