Pandharpur Wari is India’s biggest destination for brands cutting across Industries, sectors and categories and a golden opportunity to reach Rural TG of Maharashtra. These 21 days of walk culminating into a congregation of approximately 15 Lakhs People covering (SEC A,B and C profiles) on the auspicious occasion of Ashadi Ekadashi at Pandharpur is an opportunity for brands for branding and creating awareness amongst its TG. Moreover, it is a phenomenal opportunity for brand to create a contextual, impactful and memorable experiences!