Rural India is a huge opportunity right now. Brands cannot ignore this massive audience anymore. People in villages and smaller towns have more money. They are more connected digitally than…
The annual Gwalior Trade Fair (also known as Gwalior Mela) in Madhya Pradesh is far more than just a local fair—it has evolved into one of India’s most compelling experiential…
Introduction: The Grand Stage of India’s HeartlandIn the heart of Bihar, where tradition meets transformation, the Sonpur Mela stands as one of Asia’s largest and most iconic fairs. Known as…
