Frequently Asked Questions
Gone those days when traditional marketing tools were only used. This is the age of using the new and Digital tools. One of the best online platforms for marketing is the social media. Keep your audience engaged and informed real-time. A 360 degree Digital Marketing Agency is cost-effective and impactful.
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. And, most importantly, all age groups and people from all demographics are present and active on social media.
Yes, of course, Social Media Marketing can help the B2B businesses. Specially, platforms like Linkedin help to share valuable industry content.
Email marketing is one of the most effective ways for a business to reach customers directly. Your customers get a sense of personalization. Even if they don’t open your mail, they tend to read the subject that contains your brand name/ service or product. So, they notice you!
There is no fix time or number for doing Email Marketing Campaigns. However, every business has a different need. The audience is different. Ensure that your audience is accepting your communication and not considering it as spam. For some businesses once in a month works and on the other hand, for some businesses, daily emails are a bliss of information and awareness.
Content creation and content marketing have turned the tables of marketing over the years. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content creation and content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.
Your business needs to have fresh content every now and then to keep up the engagement. So, it is better to hire Content Writing services from a professional Digital Marketing Agency.
White hat SEO: White hat SEO focuses on users instead of search engines (that’s what Google loves too) and requires a lot of time and efforts. This is the preferable type of SEO you should follow if you want to get more out of search engines. It includes tactics like content marketing, mobile optimization, keyword research, competitor analysis etc.
Black hat SEO: You should absolutely avoid this type of SEO as Google penalizes the sites that practice black hat SEO techniques. It includes things like link cloaking, keyword stuffing, hidden text manipulation etc.
Grey hat SEO: This is usually a combination of both the above two techniques (still you should avoid it) and usually contains tactics like buying links, having higher keyword density than text, spun content etc.
It usually takes 6 to 8 months (or at least 1 year if you’re entering into a competitive industry) to start getting results such as search visitors, leads and sales to your sites from search engines like Google.
Keyword research is the process of finding and using the right keywords within your content (either in blog posts, sales pages or landing pages) to attract more visitors from search engines like Google. For which along with SEO services, your business needs to hire Content Writing services.
People usually type in some keywords on Google to find what they are looking for (either to educate themselves about the products they want or simply to shop online). Here’s where keyword research plays a crucial role. If you’re using the right keywords, you can easily get a lot of sales and traffic to your site.
On-page SEO is the process of optimizing your website individual pages to get higher rankings on Google. On page SEO elements usually include things like;
Image alt tags
H2, H3 sub heading tags and so on
On-page SEO can only be effective if you’re already done with keyword research. That means, you should do keyword research before you think about optimizing your blog posts or pages.
If you’re wondering about how to do better on page SEO to get higher rankings on Google, here’s an excellent on page SEO tutorial for you.
Quick tip: If you’re using WordPress, install WordPress SEO by Yoast which is one of the widely used optimization plugins for quickly optimizing your individual pages for better search rankings. It’s also free to use.
You will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.
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Creating your mobile app for Android and iPhone by yourself is easy and free, but doesn’t fetch you good results. If you are looking for your customers to use your app, please hire a professional for Mobile App Development.