AIC Rajasthan Van Campaign
We ran a big awareness campaign in Rajasthan for AIC, where 100 vans went across the state to educate farmers about the Fasal Bima Yojana (Crop Insurance Scheme). The goal was to make sure farmers understood how the scheme protects their crops from unexpected losses. The vans reached farmer-dominated areas and villages, where our team spoke directly with farmers, cleared their doubts, and shared leaflets so they could take detailed information back home. This effort created massive visibility across the state and built trust and confidence among thousands of farmers.
100 vans deployed across Rajasthan at the same time
Direct engagement with farmers in villages and local areas
Simple explanations and query resolution on Fasal Bima Yojana
Leaflets distributed for long-term recall and awareness
Scope
By combining face-to-face interaction with printed material, the campaign ensured both immediate understanding and long-term recall. This large-scale activity built trust, cleared doubts, and made farmers more confident about enrolling in the crop insurance scheme.
The campaign was designed to spread knowledge of the Fasal Bima Yojana at the grassroots level. Farmers often find government schemes complex, so we created a simple and clear way to explain the benefits directly to them. Vans acted as moving communication hubs, reaching even the most remote villages.
What We Delivered
A state-wide campaign covering thousands of farmers
Direct farmer interactions with promoters
Clear and simple communication about the scheme
Strong visibility and reach across Rajasthan
Outcomes & Value
Increased Awareness
Thousands of farmers understood the scheme and its benefits for crop protection.
Enhanced Trust
Farmers gained confidence in the scheme through direct interaction and clear communication.
Wider Reach
Campaign spread quickly across villages, ensuring maximum farmer participation and engagement.
Gallery
