Client Profile
A local tea brand that targets masses of small towns and rural areas of Maharashtra.
It aimed at making the festivals bright with its product.
What services did we provide?
We offered our unique media property, the Audiowala Bus Stand for advertisement along with Social Media Marketing services in Mumbai.
The Audiowala Bus Stand is the best medium to reach out to the semi-rural and rural consumers.
Mindwave Media created unique jingle and an Audio Visual that kept playing on the bus stands between the arrival and departure announcements in the native language so that the audience can connect easily with the brand.
The jingle and the film delivered the message of assured free gifts with the product to enlighten your festive mood.
This media was completely controlled and managed form central location.
Apart from this, Mindwave Media propagated this jingle and film on social media, and got massive engagement online.
Outcome
- Engaged with 50 Lakh+ people
- Unbelievable traction with TG and very cost effective campaign
- Helped the brand in top of the mind recall
- Brand established a social media presence