JK Tyre - Meerut
JK Tyre partnered with us to execute a high-impact farmer engagement campaign in the Meerut belt, focusing on sugar mills as strategic touchpoints. By creating an on-ground presence across 35 sugar mills, our team effectively connected with farmers, educated them about JK Tyre’s products, and fostered brand trust through interactive and informative experiences.
Strong presence across 35 sugar mills
Consistent 3-day farmer engagement per mill
8,000+ farmer data records collected
Built trust through interactive sessions
Scope
In addition to engagement, our promoters served as brand advocates by highlighting the performance, durability, and benefits of JK Tyres in a farmer-friendly language. The activity not only strengthened JK Tyre’s visibility in the agricultural segment but also created a valuable database for ongoing relationship building.
The activity was designed to maximize engagement with farmers during their idle waiting time at sugar mills, ensuring both attention and receptiveness. Dedicated spaces were created at the mill premises where farmers were invited to participate in fun, interactive sessions that built both excitement and awareness.
What We Delivered
On-ground activation across 35 sugar mills in Meerut.
Trained promoters who drove awareness through interactive communication.
Engagement-led experiences including games and discussions.
8,000+ farmer contacts collected and shared with the client.
Outcomes & Value
Brand Visibility
Enhanced brand visibility in a focused rural/agri segment.
Trust and Direct Connect
Built trust and direct connect with farmers through meaningful engagement.
Rich Farmer Database
Delivered a rich farmer database enabling sustained outreach for JK Tyre.
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