Merapashu 360 – Canopy Activity
Merapashu 360 organized a canopy activity to build awareness and strengthen farmer engagement. The initiative focused on driving adoption of the Merapashu app, making learning interactive, and connecting with farmers directly at the grassroots level. On average, 30 app downloads per day were achieved during the campaign, supported by interactive games, live demonstrations, and distribution of informative leaflets. This grassroots-level approach allowed the brand to build trust and promote the benefits of digital solutions for livestock management.
30+ downloads/day, with peak activity higher
Fun games for farmer engagement
Live app demonstrations on livestock care
On-the-spot query resolution for farmers
Scope
Additionally, the client wanted the website to reflect the company’s credibility and long-standing industry expertise. This included prominently highlighting trust signals such as customer testimonials, specialization in key sectors (like logistics, LPG, and pharma), and showcasing their extensive pan-India service coverage.
The canopy initiative focused on connecting with farmers directly in their local communities, providing hands-on experience with the Merapashu app. The main goal was to drive app adoption while demonstrating its practical benefits for livestock management. By bringing technology to the farmers’ environment, Merapashu strengthened its engagement and built trust within the community.
What We Delivered
Organized daily canopy setups in farmer-dense locations
Supported seamless app downloads for farmers
Built trust and credibility through direct interaction
Collected farmer feedback for app improvements
Outcomes & Value
Stronger Adoption
30 daily app downloads showing farmer trust
Deeper Engagement
Direct interaction and demos built farmer connections
Sustainable Impact
Raised awareness and created a model for future outreach
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