In today’s dynamic marketing landscape, on-ground activations have become a cornerstone for brands aiming to create meaningful connections with their audiences. Studies reveal that 84% of brand marketers consider experiential marketing a crucial strategy, with 92% believing it is essential for driving sales conversions.
At Mindwave Media, we pride ourselves on being Best on ground Activation agency. In 2024, we executed a series of impactful on-ground activations that resonated deeply with consumers. As we step into 2025, our dedication to crafting immersive brand experiences is unwavering.
A testament to our expertise is our exclusive LED Van Advertising Rights at the Maha Kumbh Mela 2025 in Prayagraj. This monumental event, recognized as the world’s largest religious gathering, is expected to draw approximately 400 million devotees over 45 days. AP News
The sheer scale of the festival offers an unparalleled platform for brands to engage with a vast and diverse audience.
Industry estimates indicate that brands are projected to invest between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification during the Maha Kumbh Mela 2025. Economic Times Retail
Out-of-home (OOH) advertising alone is expected to account for approximately Rs 750 crore of this expenditure. BMI
These figures underscore the significance brands place on establishing a presence at this event.
Our involvement at the Maha Kumbh Mela 2025 allowed us to serve over 25 esteemed brands, including HUL, Dabur, FDC Electral, Mankind Pharma, Bajaj Almond Oil, AMFI, and Sunpharma. These brands recognized the unique opportunity to connect with millions of potential consumers in a spiritually charged environment. Our uniquely conceptualized on-ground activations not only enhanced brand visibility but also fostered genuine consumer engagement, leading to a surge in inquiries and conversions.
The success of these activations is driven by our dedicated team of thinkers, strategizers, and operational experts who collaborate seamlessly to bring innovative concepts to life. From initial ideation to flawless execution, every phase is meticulously planned to ensure maximum engagement and brand recall.
As we are recognised as a Best on ground Activation agency , Mindwave Media remains committed to redefining on-ground activations with fresh ideas and strategic implementations. For brands seeking to amplify their presence and foster genuine consumer connections, we stand ready to be your trusted partner in creating unforgettable brand experiences.
