New Holland Dealer Board & Digital Wall Painting Activity
We successfully executed a large-scale visibility campaign for New Holland across Rajasthan, aimed at strengthening dealer presence and creating impactful brand visibility in rural and semi-urban markets. By combining dealer board installations with digital wall paintings, the campaign delivered strong on-ground recognition, improved recall, and enhanced trust among farmers and local communities. This initiative played a pivotal role in connecting with the farming community, reinforcing New Holland’s position as a reliable and farmer-centric brand.
Strengthened dealer visibility statewide
Enhanced brand trust regionally
Consistent farmer-focused messaging
Targeted rural market engagement
Scope
Through this dual approach, the campaign aimed to improve visibility, strengthen brand recall, and build long-term trust within rural and semi-urban communities across Rajasthan. The initiative also incorporated feedback from local dealers to ensure messaging aligned with the needs and expectations of the farming community.
The campaign included the installation of dealer boards at all authorized New Holland outlets, ensuring customers could easily identify and connect with dealers. Additionally, digital wall paintings were executed at strategic village entry points, local markets, and surrounding areas, creatively showcasing the benefits and features of New Holland tractors. These boards and wall paintings were designed to resonate with local audiences, combining visual appeal with informative content.
What We Delivered
High-quality dealer boards installed across multiple locations
Eye-catching digital wall paintings with clear brand messaging
Strategic placement to maximize visibility in high-traffic rural areas
Coordinated execution ensuring brand consistency and creative excellence
Outcomes & Value
Enhanced Brand Visibility
Improved New Holland’s rural and semi-urban presence, making the brand more recognizable to farmers.
Improved Customer Engagement
Farmers gained clearer product understanding, resulting in greater interaction and higher dealer-level interest.
Long-term Trust & Relationships
Consistent communication strengthened trust, leaving a lasting positive impact on farming communities.
Gallery
