The Pandharpur Yatra—also known as the Wari—is one of the world’s oldest and largest spiritual pilgrimages. Every year, lakhs of devotees (Warkaris) walk hundreds of kilometers chanting, singing, and expressing…

Every year, a sea of humanity walks across the rugged terrain of Maharashtra, singing abhangs, beating drums, and carrying the palkhi of saints. This is the Pandharpur Wari—a 700-year-old pilgrimage…

In today's dynamic marketing landscape, on-ground activations have become a cornerstone for brands aiming to create meaningful connections with their audiences. Studies reveal that 84% of brand marketers consider experiential…