Volini & Revital – On-Ground Activations at Nauchandi Mela
Sun Pharma wanted to amplify consumer awareness and drive engagement for two of its flagship brands – Volini (pain relief spray/gel) and Revital (nutritional supplement) – during the Nauchandi Mela, one of North India’s oldest and largest fairs attracting lakhs of visitors from nearby towns and villages.
Massive Footfall & Engagement
Interactive Brand Experiences
End-to-End Activation Strategy
Trained Promoter Engagement
Scope
For Revital, the activation emphasized wellness and vitality through fitness-themed games and energy challenges, encouraging visitors to actively participate and engage with the brand. Winners received branded giveaways, and trained promoters provided valuable information on the benefits of daily energy supplements. Thousands of free Revital samples were distributed to boost trial and familiarity. Continuous contests, announcements, and spot activities kept the crowd energized and ensured steady footfall, creating a vibrant and memorable brand presence at the mela.
Sun Pharma activated Volini and Revital at Nauchandi Mela with vibrant, eye-catching stalls that attracted thousands of visitors daily. Volini’s activation focused on live product demonstrations and free sampling, educating visitors about fast pain relief and encouraging immediate trial. Trained promoters engaged consumers through interactive conversations, driving direct feedback and building trust. The stall design and strategic placement ensured maximum visibility and created an immersive brand experience amidst the bustling mela crowd.
What We Delivered
Stall Design & Fabrication: Vibrant, brand-centric stalls with strong product visibility and attractive branding elements.
Promoter Activities: Trained promoters engaged with visitors, explained product benefits, and encouraged participation.
Giveaways & Sampling: Free product samples and branded merchandise distributed to thousands of visitors.
Buzz Creation: Fun contests, announcements, and spot activities ensured a continuous footfall at the stalls.
Outcomes & Value
High Visitor Engagement
Thousands of visitors daily ensured extensive brand exposure and product reach at both stalls.
Effective Product Trial
Volini drove strong trial usage with free sampling, generating immediate consumer feedback.
Interactive Wellness Focus
Revital engaged visitors through fitness activities, strengthening its position as a trusted energy supplement.
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