Brands to go slow on Kumbh Mela 2021
Known for frenetic marketing exercise and outreach efforts by brands, the 2021 edition of the Kumbh mela will see a muted participation by companies owing to restricted footfalls and smaller…
Post-COVID-19 era | Are FMCG companies ready for digital growth explosion in rural markets?
Tapping rural India has been the biggest challenge for follower brands when it comes to the fast-moving consumer goods (FMCG) space. The companies in the top three positions in a…
How to make Storytelling on Social Media work for your Brand?
A week ago, I was just browsing the social media. I was so interested and curious in knowing what people are doing, when are they getting married, where have they…