Rajesh Radhakrishnan, chief marketing officer, Vritti Solutions explains the usage of out-of-home and digital out-of-home advertising in the election campaigns in Uttar Pradesh.
“The campaign will be majorly hybrid with mostly traditional OOH and a bit of Digital OOH. Digital OOH will be mainly limited to the LED vans or Cantilever Vans, affixed with a LED screen, where the content is run in the form of success stories, speeches, rally coverage etc. The entire route of the vans is mapped ensuring it touches all the electoral areas, and strategic points such as Chowks and markets,” he explains.
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