Mass Promote your Brand in India Choose Yatra, Jatra and Melas as your Platform
In India, Yatra, Jatra, and Melas have cultural and religious roots. Each of these words is a distinct aspect of Indian heritage and presents different possibilities for brands to engage with consumers. Let’s explore them one by one:
Yatra – A Spiritual Journey
A Yatra is a sacred or religious journey taken to holy sites. It is an inward pilgrimage, with the emphasis on devotion, cleansing, and spiritual progress. Pilgrims go to holy sites with the purpose of attuning themselves to the divine and achieving inner peace. Yatra is serious and individualistic, providing moments of introspection and faith.
Jatra – A Folk Celebration
Conversely, a Jatra is a folk dance or drama festival, normally celebrated in villages and towns, particularly in states such as Maharashtra, Goa, Bengal, and Odisha. Jatras are outwardly expressive, colorful, and collective celebrations usually linked to local gods and cultural practices. They incorporate performances, processions, and fairs, creating a festive environment in which people gather.
Mela – A Marketplace of Culture and Commerce
A Mela is a big fair or event that has commerce, entertainment, and culture. There are hundreds of Melas that happen all over India on an annual basis, which witness huge footfalls. These events are not only cultural icons—they are economic powerhouses as well, bringing crores of business each year.
What’s our role ?
Reaching the Heart of Bharat through Yatra, Jatra & Melas
We play a crucial role in Yatra and Jatra by helping major brands connect directly with end users. Through strategic co-branding with government bodies, these companies enable impactful brand visibility via hoardings, directional signage’s, free sampling, on-ground sales activities, awareness programs, and social initiatives. This results in strong consumer recall and gives brands access to 10x the target audience in a short time—making it a highly cost-effective promotional approach. We specialize in brand promotions during Yatra and Jatra events, with over a decade of experience and more than 350 successful executions across India by 2025.
How do we make an impact ?
We make sure your brand stays remembered.
📍 Cost-effective
📢 Memorable
💥 Massive Reach
Major Yatras , Jatras and Meals We Actively Participate In:
Experience unmatched brand engagement through our strong presence across India’s most iconic Yatras, Jatras, and Melas—reaching millions during Kumbh, Rath Yatra, Pushkar Mela, and other high-footfall cultural events
Opportunities in Yatra, Jatra and Melas
Branded Stalls/Kiosks
Set up experience zones or product demo booths. Distribute free samples or conduct mini-games and contests. Decorate with traditional themes to blend in and attract visitors.
Mobile Van Promotions
Branded vans with speakers, LED screens, and promotional staff. Move along the route of the Yatra or around the Jatra ground. Use traditional music or messages in the local language.
Street Theatre (Nukkad Natak)
Perform culturally themed short plays with brand integration. Engage local performers for authenticity and crowd pull. Deliver social or humorous messages aligned with your brand.
Banners, Posters, and Flex Boards
Place them strategically on entry gates, food stalls, or parking zones. Use vibrant colors and bold fonts to stand out in the crowd.
Miking Announcements
Use miking systems to make announcements about your brand activities or promotions. Hire local announcers to connect better with the audience.
Promotional and Sponsorship Highlights
- Arch Gates and Entry Branding
Sponsor decorative gates at the entry and exit points. Include your branding prominently on welcome arches.
- Branded Giveaways
Offer items like hand fans, water bottles, bags, or bandanas with your logo. These are practical and ensure longer brand recall.
- Traditional Attire Branding
Dress promoters in ethnic costumes branded with your logo. Engage in interactive activities like taking selfies with visitors.
- Digital Integration
Encourage social media sharing using hashtags (if the audience is digitally active). Set up a photo booth with your branding for instant photo prints or social sharing.
- Sponsorship of Activities
Sponsor religious performances, cultural dances, or local competitions. Brand all materials like stage backdrops, trophies, etc.
Yatra, Jatra and Melas can be used for
- Brand Awareness
- Brand Engagement
- Customer Experience
- Branding
- CSR Initiatives
- Brand Launch/Re-launch
- Activations
Mela Marketing Expert of India
We call ourselves as Mela Marketing Experts in India because we do end-to-end branding, marketing in Melas, Fairs, Yatras and Jatras. Brand promotions in Melas is a very competitive business; but, we being 3 decade old in the business of activations and purpose-driven marketing, we take up the project with great passion and enthusiasm.
As per a research, 70% visitors are making impulsive purchases at the Melas. Isn’t this a great opportunity for Brands to outperform?
We have been in the Rural Marketing industry from 30 years. Our Rural Marketing strategies have created milestone for the brand, which has ultimately led to HAPPY & SATISFIED customers. Thus, we are counted amongst one of the leading Rural Marketing agencies in Mumbai, Pune, Delhi, Goa, Chandigarh, Jaipur and Bangalore.
As per a research, 70% visitors are making impulsive purchases at the Melas. Isn’t this a great opportunity for Brands to outperform?
We have been in the Rural Marketing industry from 30 years. Our Rural Marketing strategies have created milestone for the brand, which has ultimately led to HAPPY & SATISFIED customers. Thus, we are counted amongst one of the leading Rural Marketing agencies in Mumbai, Pune, Delhi, Goa, Chandigarh, Jaipur and Bangalore.