About Pandharpur Wari: Pandharpur Wari is an annual pilgrimage (yatra) for 25 days to the town of the deity of Hindu God Vitthal. This tradition is more than 700 to 800 years old. Around 20 Lakh warkaris or pilgrims join this procession on foot, which is for 20 days.
Mr. Rajesh Radhakrishnan, Chief Marketing Officer and Co-Founder, Mindwave Media highlights “We are helping brands like Dabur to achieve their objective of Brand Engagement along with community betterment. Purpose-driven marketing is a great way to find your audience and hit the right chord for your brands. We recorded an unbelievable response at the Rheumatil foot massage stall and this time, with the blessings of Lord Vitthal, we have entered the India & Asia Book of Records for massaging the highest number of people in a particular time frame at a particular place.”
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