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Dabur Rheumatil Oil Facilitating a Pain-free Yatra for Devotees at Pandharpur Wari 2022

Maharashtra, June 21, 2022: Be it any yatra or festival related to Indian traditions, Dabur Rheumatil always reaches its audience to calm and rejuvenate them from the tiring journey.Dabur Rheumatil takes up a noble initiative of setting up multiple specially designed Rheumatil foot massage camps at the Pandharpur Wari 2022, the Biggest Rural Event of Maharashtra, dating from June 21 to July 10 (Ashadi Ekadashi).Lakhs of devotees came to seek the blessings of Lord Vithoba at the Vithoba Temple of Pandharpur, Maharashtra. More than 50% of the devotees, were aging above 50 years, who are liable for joint pains and leg aches. The volunteers of Dabur applied Oil to the devotees at the gazebos and provided foot massages through foot massaging machines.

About Pandharpur Wari: Pandharpur Wari is an annual pilgrimage (yatra) for 25 days to the town of the deity of Hindu God Vitthal. This tradition is more than 700 to 800 years old. Around 20 Lakh warkaris or pilgrims join this procession on foot, which is for 20 days.

Mr. Rajesh Radhakrishnan, Chief Marketing Officer and Co-Founder, Mindwave Media highlights “We are helping brands like Dabur to achieve their objective of Brand Engagement along with community betterment. Purpose-driven marketing is a great way to find your audience and hit the right chord for your brands. We recorded an unbelievable response at the Rheumatil foot massage stall and this time, with the blessings of Lord Vitthal, we have entered the India & Asia Book of Records for massaging the highest number of people in a particular time frame at a particular place.”

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