This year, lakhs of devotees came to seek the blessings of Lord Vithoba at the Vithoba Temple of Pandharpur, Maharashtra. Since Pandharpur Yatra is on the foot, it becomes exhausting for the devotees. More than 50% of the devotees, were aging above 50 years, who are liable for joint pains and leg aches after a long journey on foot. The masseuse applied Volini Gel to the devotees at the camp as well as arranged for foot massages through foot massaging machines to provide relief. More than 500 devotees benefited per day from this activation. Also, a great appreciation was observed for Volini Gel, as the devotees claimed that the product started providing relief in as quickly as 2 minutes.
Two Gazebos were also set up on the route of the Yatra which distributed Revital H, a leading nutraceutical for daily health. Revital H, powered with natural ginseng and a unique combination of Vitamins and Minerals, helped devotees with the much needed boost of energy and revitalized them for their yatra. Around 40,000 free samples of Revital H for Men and Women were distributed.
Mr. Rajesh Radhakrishnan, Chief Marketing Officer and Co-Founder, Mindwave Media highlights “We are helping healthcare brands like Volini & Revital H to achieve their objective of Brand Engagement & Sampling along with community support. Purpose-driven marketing is a great way to find your audience and hit the right chord for your brands. We recorded an unbelievable response at the ‘health camp’, with the blessings of Lord Vitthal.”
Volini and Revital H are two popular over-the-counter (OTC) brands marketed by Sun Pharma, India’s largest pharmaceutical company.
About Pandharpur Wari: Pandharpur Wari is an annual pilgrimage (Yatra) for 25 days to the town of the deity of Hindu God Vitthal. This tradition is more than 700 to 800 years old. Around 20 Lakh warkaris or pilgrims join this procession on foot, which is for 20 days.
*Source: In the Topical Analgesic category, as per SMSRC Rx Research Data MAT Jun’20
About Mindwave Media:
Mindwave Media is a decade-old, Mumbai-based integrated, 360 degree Digital Marketing Agency that is into Rural Marketing, Digital Marketing, BTL Activation, Brand Consultation and CSR Conceptualization and Execution. To conduct such purpose-driven and thoughtful campaigns, get in touch with Mindwave Media on +91-9561068555. We are happy to help you.
Related Communication: https://mediabrief.com/volini-sets-up-health-camp-for-devotees-at-the-pandharpur-wari-2022/
