Be it any yatra or festival related to Indian traditions, Dabur Rheumatil always reaches its audience to calm and rejuvenate them from the tiring journey.
Dabur Rheumatil takes up a noble initiative of setting up a specially designed Rheumatil foot massage camp near Kamakhya Devi temple, Guwahati on the occasion of Chaitra Navratri (Apr 2 – Apr 10).
Lakhs of devotees came to seek the blessings on Goddess Kamakhya Devi on this auspicious festival. This temple in Guwahati is a popular pilgrimage site for the Hindus. It was built to honour Devi Kamakhya by worshipping a yoni (vagina), a symbol of Naari Shakti for the ability of conceiving. Apart from this, the sacred temple of the Goddess has more history to it, relating to Lord Shiva and Sati.
“Dabur is committed to its motto of being dedicated to the Health & Well-Being of every household. With our strong 138-year-old heritage, we feel privileged to take care and make elaborate arrangements for devotees visiting Kamakhya Devi Temple during this Navratri, which attracts over 3 Lakhs devotees from all over the country”., says Dabur India Ltd Ethical Marketing Head- Dr. Durga Prasad said.
Mr. Rajesh Radhakrishnan, CEO & Founder, Mindwave Media highlights “We are helping brands like Dabur to achieve their objective along with community betterment. Purpose-driven marketing is a great way to find your audience and hit the right chord for your brands. We recorded an unbelievable response at the Rheumatil foot massage stall. A total of 5000+ devotees visited the stall in 9 days.”
The devotees were welcomed for massage after seeking blessings from Devi Kamakhya to revitalize themselves.