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Post-COVID-19 era | Are FMCG companies ready for digital growth explosion in rural markets?

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  • Post published:December 16, 2021
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Tapping rural India has been the biggest challenge for follower brands when it comes to the fast-moving consumer goods (FMCG) space.

The companies in the top three positions in a particular category always had an advantage in terms of rural distribution compared to other players in that category. The early-mover advantage helped leader brands to create entry barriers for others.

Why does the age-old distribution model (Distributor-wholesaler-retailer), created donkey’s years back, still prevail in the FMCG space? It’s not surprising that this is an entry barrier created by market leaders!

Read More:

https://www.moneycontrol.com/news/business/post-covid-19-era-are-fmcg-companies-ready-for-digital-growth-explosion-in-rural-markets-5154671.html

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