The operations of a Rural Marketing Agency in India is different than a modern marketing agency. Rural Marketing Agency in India has to take care of many aspects- ground work, selection of media channels, content as per rustic requirements and promotion according to the rural audience. It is not easy to operate in a rural setting. Different than the audience of the urban areas, rural marketing needs a lot of research and analysis.
Now the question is, how do you choose a Rural Marketing Agency for your brand/product and service in India-
- Experience- Pick a Rural Marketing Agency that has experience with the mind-set of the rural audience. With experience comes expertize that helps the brands to promote in the rural space, where majority of your target audience is present.
- Reach- A suitable Rural Marketing Agency should have the capacity to promote the brand through all possible mediums and channels. This includes even the traditional mediums and channels. Modern marketing agencies have waved a good bye to these conventional platforms. The more the reach of your brand, the better is your rural marketing agency.
- Pricing- Marketing is a creative job, which requires constant innovation and thus, it is difficult to price the marketing plans and strategies. However, brands always look for an agency that can fit their budget.
- Team of Volunteers- A Rural Marketing Agency in India most of the time conduct events, activations, outdoor advertising and experiential marketing for brand promotion, which requires a huge team of volunteers.
- Good Relations with the Government & Panchayat- A Rural Marketing Agency should have cordial relations with the Government of the state and the rural Panchayat in order to conduct promotional events. People in the rural areas are very much influenced by the Government and Panchayat.
- Creativity + Technology- In today’s time, a Rural Marketing Agency in India should be able to amalgamate creativity and technology for greater outcome of the brand promotion.
Mindwave Media is a Rural Marketing Agency in India- Mumbai, Bangalore, Pune and Delhi. We conduct events, BTL activations, Outdoor Advertising and Experiential Marketing in the rural regions of India, where the real India is present. We are well-versed with all the platforms, media channels and mediums required to promote your brand in the rustic setting in front of rural audience.
To know more, get in touch with us on +91-9561068555.